Alex Toys

ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children’s activities provide lots of fun and they open a child’s mind to new skills, new ideas and new worlds. ALEX was started in 1986 with a line of high quality basic arts and crafts products for children. Over the years, ALEX has grown and today produces over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children’s furniture, Rub A Dub and Tub Tunes bath toys, ALEX Little Hands preschool products and ALEX Jr., developmental, plush and bath toys for baby! ALEX products are currently sold in over 80 countries worldwide in the upscale specialty market through a myriad of retail stores, catalogs and websites.